A campaign on Steady is a combination of tools and tactics to turn your followers into regular financial contributors to your project. The goal of these actions is to direct as many of your followers as possible to your Steady campaign site, where they can select a subscription plan with a fixed contribution price. This should be accompanied by communication actions to reach your community, such as e-mail newsletters, social media posts, traditional media and events. A campaign on Steady is not time-limited, but it might have periods of high and low activity. Reaching new campaign goals and announcing successes on your campaign site helps to crank up your campaign and win further supporters.