Explain who you are, your goals, why you're doing this project, who you want to reach and what you need to do it. Phrase it in a way that is captivating. Enthusiasm is vital and you've got it, or else you wouldn't have come this far. Show it in a video, which enormously increases your chances of winning over supporting members. A video doesn't have to be perfectly produced
to be effective, but it should be authentic.