The benefits you offer subscribers should be as general as possible, and as concrete as necessary. Once fixed, you can't change them. Don't base them on your financial goal
, but rather focus them on what your subscribers want and what you can easily deliver. For most people, benefits aren't a transaction but rather a means of communication. They could include:
- A regular newsletter for subscribers.
- A special podcast for subscribers.
- A closed Facebook group only for subscribers.
- A closed community forum using stand-alone software such as Slack, Mightybell or Discourse.org.
- An e-book.
- A regular postcard.
- Invitation to an event.
- A personal message.
- Delivering a surprise after 10 months of support.
- A special personalized thank-you video.
- Inclusion in credits in a video, website, newsletter or podcast.
- "Sponsored By" logo on your website or in a video.
- Advertising spots.
- Interview in a video or podcast.
- Personal visit to a subscriber's house.
- Meeting with other subscribers.
- A live chat with you.
- Participation in setting the next goal.