Describe in detail what constitutes your publication. Who are you and what can your audience expect from your project?
These 5 things make a good project description:
(1) Describe yourself and your project. Be yourself!
(2) Tell your audience how much time or money (and lifeblood!) you put into your production.
(3) Insert images, video and audio. The more vivid your campaign page is, the better.
(4) Describe in concrete terms how money helps your project.
(5) Please explicitly ask for support - it works.