Raising your prices is one of the most effective ways to grow your publication’s revenue sustainably. With Steady’s Price Increase feature, you can update the price of an active plan for new and existing members — directly in your dashboard, whenever you’re ready.
How price increases work
When you raise the price of a live plan:
New members will pay the new price immediately.
Existing members will automatically receive an email from Steady exactly 30 days before their next renewal.
They will start paying the new price on their first renewal at least 30 days after the increase.
If their renewal is sooner than that, the change will apply to the following renewal to guarantee the full 30 days’ notice.
Members will see this clearly in their backend:
“Your membership will renew at €X per month.”
All communication is handled automatically — you don’t need to contact members yourself.
💡Tip: Since existing members will only start paying the new price from their next renewal, you can use this to start a campaign: "If you purchase an annual membership before I raise prices next week, you'll lock in the lower price for a year."
Limitations
To keep things fair and predictable, price increases come with a few boundaries:
Minimum increase: €0.50 (or equivalent in your local currency)
Maximum increase: 100% (you can at most double the price in one step)
Frequency: Once per year per plan (you can’t increase the same plan’s price again for 12 months)
Applies to all members: Price increases affect both new and existing members — there’s no “new members only” option.
💡 If you only want higher prices for new members:
Archive your current plan, then create a new plan at the new price.
Existing members will stay on their archived plan and keep their current price.
How a price increase affects your payout
When you raise your prices, the increase is directly reflected in your payout — since all deductions (VAT, payment fees, and Steady’s fee) remain the same.
Your actual payout boost depends on:
How much you increase your prices
How many members stay after the change
It’s normal to see a few cancellations. But in most cases, the additional revenue from remaining members and new sign-ups at the higher price more than makes up for them — often within just a few months.
💡 Tip: Plan your increase around a natural moment — such as the start of a new season, a milestone, or the launch of a new project. That way, the higher price feels connected to your continued growth and value. However, especially for annual memberships, the price increase will apply gradually over time, so don't worry too much about finding the perfect time.
Step-by-step: increasing a plan price
Go to Plans in your publication dashboard.
Select the plan you want to update and click Edit.
Click Increase price in the pricing section.
Enter your new price (respecting the limits above).
Review the confirmation modal:
Check the before → after prices
Note when the change takes effect for existing members
Review the one-year lock and confirm you’re ready
Click Confirm price increase.
Communicating with your members
Even though Steady sends the official notification email, you can explain the price change in your own words — whether via newsletter, podcast intro, or post.
Here are some ways to make that message effective:
Explain the “why.”
Share how long prices have been the same, how costs have changed, or what new things you’ll offer as a result of higher support.
Be transparent about the numbers.
Tell your members how you decided on the new price (for example: “It’s been three years since our last increase, and prices have risen by 20%.”)
Be empathetic.
Acknowledge that everyone’s budgets are different, and express appreciation for every form of support.
Appeal to their supportive nature.
Your members already believe in your work — frame this as a shared step toward sustainability.
Say thank you.
Consider preparing a small thank-you post, episode, or behind-the-scenes update to mark the change.
What to expect
You might see a few cancellations.
Most creators find that the extra income from remaining members and higher-priced new sign-ups balances out or even exceeds lost revenue after a short period.
It may take a few months for the full effect to show in your monthly payouts, as members renew at different times.