Gift memberships are simple to set up and can give you another dependable source of income for your project. Here’s how to make the most of gift memberships.
We recommend making all your existing membership plans giftable. That way, users can choose a gift within their budget and interests.
If you make your giftable plans available as annual plans only (i.e. no monthly membership option), this has the double benefit of both securing your income for a 12-month period, while also reducing your transaction costs, which are considerably less for a one-time annual payment than for 12 monthly payments.
There’s no need to make gift memberships extra flashy by offering physical goods that need to be shipped. In our experience, this can lead to a lot of extra work. Stick to what you’re good at – your content! – and show these new members why they should consider renewing their membership once their gift membership period ends.
Once you have enabled gift memberships, it’s time to think about how to promote them.
We’ve developed a series of email and social media templates you can adapt to spread the word about this offer in your own brand voice and style.
We recommend sending one email per week to promote gift memberships when you first launch them, ideally giving shoppers a chance to plan before a big holiday, like Christmas.
Email Template 1: Gift membership announcement
Subject line: Gift a {projectname} membership! 🎁
Hello there {firstname},
I’m excited about this: you can now gift {projectname} memberships!
Share your support of {projectname} with friends and family—it’s very easy.
[CTA BUTTON: GIFT {projectname} NOW]
Some gift ideas:
Your favourite colleague (for better work chats)
Your clients
Your friend who lives abroad
Your cousin who shares your interest
And? No shipping costs + environmentally sustainable + no auto-renewal. Win win win.
How do gift memberships work?
✨ Purchase a gift membership directly on our page here: {link to gift plans page}.
✨ The gift membership will begin immediately, on the day of purchase.
✨ An email will be sent to the recipient informing them about their new gift from you, and how to access it (no price tag listed, don’t worry).
✨ The gift membership does not auto-renew.
[CTA BUTTON: GIFT {projectname} NOW]
Find out more about gift memberships in this helpful FAQ.
If you have further questions, please contact the lovely people at Steady who help us run our membership programme. You can reach them at: support@steadyhq.com
Warm wishes,
{yourname}
Email Template 2: Gift memberships reminder
Subject: What should I get them? 🤔 Gift {projectname}!
Hi there {first name},
I know you’re inundated with holiday emails this time of year…but I wanted to pop in with an idea, in case you need one.
If you’re looking to give something easy and entertaining with very little environmental impact (no wrapping paper or plastic!)...
Might we recommend a membership to {projectname}?
[CTA BUTTON: GIFT {projectname} NOW]
You can purchase a monthly or annual gift membership directly on our project page {link to gift plans page}.
How do gift memberships work?
✨ Purchase a gift membership directly on our page here: {link to gift plans page}.
✨ The gift membership will begin immediately, on the day of purchase.
✨ An email will be sent to the recipient informing them about their new gift from you, and how to access it (no price tag listed, don’t worry).
✨ The gift membership does not auto-renew.
[CTA BUTTON: GIFT {projectname} NOW]
Find out all you need to know about gift memberships in this FAQ.
All the best,
{your name}
Email Template 3: Gift memberships reminder #2
Subject: A {projectname} membership is a great last-minute gift ⏰
Hello {first name},
How is this time of year treating you? I hope you’re OK—I know it can be a lot. Let me know how you’re doing, I love hearing from you.
If you’re like me, at this time of year, you remember that there’s someone you forgot to cover in your gifts.
Just a reminder: there’s still time to get your loved ones a membership to {projectname}. No rushing to the shops or wrapping paper necessary. ;)
[CTA BUTTON: GIFT {projectname} NOW]
How do gift memberships work?
✨ Purchase a gift membership directly on our page here: {link to gift plans page}.
✨ The gift membership will begin immediately, on the day of purchase.
✨ An email will be sent to the recipient informing them about their new gift from you, and how to access it (no price tag listed, don’t worry).
✨ The gift membership does not auto-renew.
[CTA BUTTON: GIFT {projectname} NOW]
Warmest,
{yourname}
Social media template 1
Share your love of {projectname}: give it as a gift !🎁
No dashing to the shops
No wrapping paper
No auto-renewal
Win win win. Takes just a few clicks – check out the link in bio.
Social media template 2
💫 {projectname} membership is now available as a gift!
Small gifts: A one-month gift membership at just {price€}
Bigger gifts: An annual membership for {price€}
Tap the link in bio to purchase a gift membership in just a few clicks.
Social media template 3
{projectname} gift memberships are available for last-minute gifting! 🎁
Inspiring, informative, sustainable, and won’t end up in the bin :)
Give {projectname} membership in just a few clicks 👉link in bio