Planning a gift campaign can feel overwhelming, but don’t worry—Steady has you covered! With some thoughtful preparation, running a successful campaign is easier than you think. We’ve done much of the groundwork for you. In this guide, you’ll find:
Let’s dive in!
1. Recommendations for Success
Make Your Plans Giftable
Ensure all your membership plans are gift-friendly. Offering a variety of price points and durations will help users find an option that fits their budget and interests.
Keep It Simple
Don’t feel pressured to create exclusive content just for gift memberships. What you already offer is meaningful enough! Many supporters will be thrilled to share their love for your work with a friend or loved one.
Spread the Word Frequently
Consistency is key! People often need multiple reminders to take action, especially during the holiday rush. Promote your gift membership campaign across emails, social media posts, and stories multiple times.
2. Email Templates
Email Template 1: Gift membership announcement
Subject line: Gift a {projectname} membership! 🎁
Hello,
This holiday season, share your love for {projectname} with friends and family—it's as simple as a few clicks!
A {projectname} membership is a hassle-free, sustainable gift that comes with zero shipping costs. Plus, it supports our work, for which we’ll be so grateful!
How do gift memberships work?
✨ Purchase a gift membership directly on our page here: {link to gift plans page}.
✨ The gift membership will begin immediately, on the day of purchase.
✨ An email will be sent to the recipient informing them about their new gift from you, and how to access it (no price tag listed, don’t worry).
✨ The gift membership does not auto-renew.
[add button/link: 🎁 Gift a {projectname} membership]
⚠️ make sure to add the link to your gift plans!
Want to make it even more special? Print and personalize the gift card we’ve attached!
⚠️ Be sure to attach your customized gift card template if including this option.
Need more details? Check out this helpful FAQ or contact the lovely people at Steady who help us run our membership programme. You can reach them at: support@steadyhq.com
Warm wishes,
{yourname}
Email Template 2: Gift memberships reminder
Subject: Looking for gift advice? Gift {projectname}!
Hi,
The holiday season is in full swing, and I wanted to share a simple gift idea in case you need one. If you’re looking to give something easy and entertaining with very little environmental impact (no wrapping paper or plastic!)...
Why not gift a membership to {projectname}?
How do gift memberships work?
✨ Purchase a gift membership directly on our page here: {link to gift plans page}.
✨ The gift membership will begin immediately, on the day of purchase.
✨ An email will be sent to the recipient informing them about their new gift from you, and how to access it (no price tag listed, don’t worry).
✨ The gift membership does not auto-renew.
[add link: 🎁 Gift a {projectname} membership]
⚠️ make sure to add the link to your gift plans!
For an extra touch, print the gift card attached to this email!
⚠️ Attach the template if offering this option.
Find out all you need to know about gift memberships in this FAQ.
All the best,
{your name}
Email Template 3: Gift memberships reminder #2
As many people purchase gift just before Christmas, it's a good idea to send this out just a few days before it, or even on Christmas. It's great for those who haven't yet found the right gift and easy for your to schedule (using "publish later" in the publishing settings).
Subject: Last-minute gifting help: a {projectname} membership ⏰
Hello,
The holidays are here, and if you’re scrambling for a thoughtful gift, I’ve got the perfect solution.
Give the gift of {projectname} membership! It’s quick, impactful, and doesn’t require a trip to the store.
How do gift memberships work?
✨ Purchase a gift membership directly on our page here: {link to gift plans page}.
✨ The gift membership will begin immediately, on the day of purchase.
✨ An email will be sent to the recipient informing them about their new gift from you, and how to access it (no price tag listed, don’t worry).
✨ The gift membership does not auto-renew.
[add link: 🎁 Gift a {projectname} membership]
⚠️ make sure to add the link to your gift plans!
Add an extra festive touch with our printable gift card!
⚠️ Attach the gift card template if applicable.
Need more info? Check out this FAQ or contact us at {email}.
Happy holidays,
{yourname}
3. Gift Card Templates
Make your gift memberships even more special with a personalized gift card! We’ve designed an easy-to-use Canva template for you. Just follow the instructions in Canva, and you’ll have a professional-looking gift card ready in no time.
4. Template per social media
Social media template 1
Share your love of {projectname}: give it as a gift !🎁
No dashing to the shops
No wrapping paper
No auto-renewal
Win win win. Takes just a few clicks – check out the link in bio.
Social media template 2
💫 {projectname} membership is now available as a gift!
Small gifts: A one-month gift membership at just {price€}
Bigger gifts: An annual membership for {price€}
Tap the link in bio to purchase a gift membership in just a few clicks.
Social media template 3
{projectname} gift memberships are available for last-minute gifting! 🎁
Inspiring, informative, sustainable, and won’t end up in the bin :)
Give {projectname} membership in just a few clicks 👉link in bio
Got a question we haven’t answered in our Help Centre? You can contact us at support@steadyhq.com.