Read on for tips for podcasters on how to promote your membership program to your fans, how you can make it even easier for potential members to sign up and what you can offer your members in return for their support.

...by publishing your podcast through Steady's editor

You can publish and host one podcast on Steady, uploading your audio via our posts editor. The benefit of publishing on Steady is that in the publishing flow, you are prompted to optionally send an email with your new episode to your members and subscribers. That way, you can keep everyone in the loop what's happening.
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...by integrating an external podcast feed on Steady

You can integrate an unlimited number of external feeds in your Steady project. This is helpful if you already publish and host a podcast on a different platform and don't want an additional workflow. Simply use Steady to add a paywall to your feed and distribute it to members.

...publishing your exclusive episodes via Podigee

If you're hosting your podcast on Podigee, you can also use this feature to release members-only episodes on Podigee.

The premium RSS feed allows members to listen to your exclusive podcast episodes in whichever app they prefer. This is at no additional cost or effort to you.

Members can enjoy a seamless listening experience, staying inside the Spotify streaming app to listen to all the podcasts and music they love in one place. Here's how to release exclusive episodes on Spotify. The benefit of publishing on Spotify is that you new potential members can discover your podcast through the platform. This is especially relevant if you also have a free podcast feed and can sync your free and paid feeds on Spotify.

If you are publishing your podcasts on a dedicated, self-run website, you might like to make Steady work a little harder for you there, too.

There’s also our adblock detection tool, which will display a customisable message to visitors who have an adblocker, encouraging them to go ad-free by becoming a member. And finally, the Steady Checkout, which enables your audience to become paying members directly on your website, keeping their eyeballs and page views where they belong – on your own website.

… in every episode

Mentioning your membership program at the beginning and end of each episode is crucial to reminding your community that they have the chance to support your work. Remember to let them know why it’s important that they support you, whether there are any benefits on offer for those who sign up (like exclusive episodes or bonus content) and what your membership earnings will be able to buy you – better equipment, more guests, a world tour? Don’t be shy!

... through a special promotion
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As well as providing a compelling member benefit, the personalised feed can also be used as a tool for mobilising potential members. On Steady, creators can set a plan goal with the promise to make an exclusive bonus episode – for members only, of course – once the goal is reached.

… in your podcast and episode descriptions

Sprinkle the link to your Steady page far and wide! The goal is to make sure no listener can ever say they couldn’t find the link to sign up. The URL of your Steady page is steady.page/yourpublication.

The URLs steady.de and steady.fm also work.

Your podcast host will most likely have a space for you to write a description of your podcast – stick the like in there, as well as in the description you publish for each episode.

… in the show notes

And finally, remember to add a link to your Steady page every time you publish your show notes. That way, if a listener hears you mention your membership program, it will be easy as possible for them to find the link and sign up.

At Steady, we want your membership program to shine just as much as you do! If there’s anything we can do to help, don’t hesitate to contact us.