Your Analytics page shows how your Steady project is doing financially — your monthly revenue, how many free and paying members you have, and how those numbers change over time. You'll find it in the left-hand menu of your Steady dashboard.
This article walks through Analytics. Your dashboard has two more data sections, each with its own article:
Key data
At the top of the Analytics page, you'll see your key numbers along with how much it has changed compared to the previous 30 days, as a percentage
Your monthly gross revenue
Number of members
Number of newsletter subscribers
Below that, a graph shows your revenue development over the past 12 months. If you move your mouse over a bar, more detailed information about that month appears.
The graph splits your revenue into three types:
New: a member is counted as new on the first day/month/year that their membership started, depending on the time period you select for the graph
Lost: a member is counted as lost on the day/month/year that their membership ended
Recurring: all members from the previous period that carry over into the current period
For example, if you set the graph to the last 12 months: a member who joined in November shows as a new member that month, as a recurring member in the months after, and — if they cancel after a year — as a lost member the following November.
You can also filter your revenue data by type, select a specific time period, or download your data as a CSV file.
Please note that revenue sums shown here are not equal to your payout, as taxes and fees will need to be deducted. Payout figures can be found in the monthly statement you receive via email – you can also download them in the Payouts section.
Member graph
Below the section with your monthly revenue, you'll find how your paying member figures change over time.
The graph shows the same three types of members: new, recurring and lost (see the descriptions above).
Member data
The Member data box shows your current status in real time, broken down by membership type:
Trial members who are testing a membership (7 or 30 days, depending on your settings)
Active paying members
Guest members who have been invited by a paying member, and
Expiring members, whose memberships are set to end within the next 30 days
You'll also see the same breakdown for the last 30 days. More on types of members here.
There are also two rates worth keeping an eye on if you want to grow your membership base:
Churn
Churn refers to how many members you lose each month.
You'll find it in the Churn rate section. It refers to the previous 30 days and shows how many members you lost relative to the member count at the start of the period (lost members ÷ members at period start). It is a member metric, not a revenue metric.
It's quite normal to lose members from time to time. An average Steady project has 2-3% churn per month. At the same time, you'll gain new members and may even win back churned members at some point.
Still, keep a close eye on this rate: if churn suddenly spikes, look into what caused it. This often happens about a year after you start, when many annual memberships expire at once. Keep working on strengthening your community to keep churn low.
Billing cycle
If you offer monthly and annual plans, they appear on your Analytics page in the Billing cycle section as a pie chart. It shows the percentage split of monthly and annual memberships across all your memberships.
You can choose to display this by number of members or by sales volume.
Free members
This graph breaks down your free members over time: how many free members you gained, how many unsubscribed or ended their membership and how many converted to paying members.
Still need help? If your numbers don't look right or you're not sure how to read them, email us at support@steadyhq.com and we'll help you make sense of them.
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Members — understand who supports your project