Your Analytics page shows how your Steady project is doing financially — your monthly revenue, how many members and newsletter subscribers you have, and how those numbers change over time. You'll find it in the left-hand menu of your Steady dashboard.
This article walks through Analytics. Your dashboard has two more data sections, each with its own article:
Key data
At the top of the Analytics page, you'll see your key numbers:
Your monthly revenue, along with how much it has changed compared to the previous 30 days, as a percentage
Number of members
Number of newsletter subscribers
In this example, the project earns 1110 euros per month, with an increase of 0.7% over the past month. They have 46 members (a 4.5% jump over the previous month) and 6 subscribers.
Below that, a graph shows your revenue development over the past 12 months. If you move your mouse over a bar, more detailed information about that month appears.
The graph splits your revenue into three types of members:
New members: a member is counted as new on the first day/month/year that their membership started, depending on the time period you select for the graph
Lost members: a member is counted as lost on the day/month/year that their membership ended
Recurring members: all members from the previous period that carry over into the current period
For example, if you set the graph to the last 12 months: a member who joined in November shows as a new member that month, as a recurring member in the months after, and — if they cancel after a year — as a lost member the following November.
You can also filter your revenue data by type, select a specific time period, or download your data as a CSV file.
Please note that revenue sums shown here are not equal to your payout, as taxes and fees will need to be deducted. Payout figures can be found in the monthly statement you receive via email – you can also download them in the Payouts section.
Member graph
Below the section with your monthly revenue, you'll find how your member figures change over time.
The graph shows the same three types of members: new, recurring and lost (see the descriptions above).
Member data
The Member data box shows your current status in real time, broken down by membership type:
Trial members who are testing a membership (7 or 30 days, depending on your settings)
Active paying members
Guest members who have been invited by a paying member, and
Expiring members, whose memberships are set to end within the next 30 days
You'll also see the same breakdown for the last 30 days. More on types of members here.
There are also two rates worth keeping an eye on if you want to grow your membership base:
Churn
Churn refers to how many members you lose each month.
You'll find it in the Churn rate section. It refers to the previous 30 days and shows how many members you lost relative to the member count at the start of the period (lost members ÷ members at period start). It is a member metric, not a revenue metric.
It's quite normal to lose members from time to time. An average Steady project has 2-3% churn per month. At the same time, you'll gain new members and may even win back churned members at some point.
Still, keep a close eye on this rate: if churn suddenly spikes, look into what caused it. This often happens about a year after you start, when many annual memberships expire at once. Keep working on strengthening your community to keep churn low.
Conversion rate
Conversion is when you gain a new member — when someone “converts” from non-member to member.
Pay close attention to your conversion rate in two groups: your newsletter subscribers and your trial members:
If you open Newsletter Subscribers, you'll see how many newsletter subscribers converted to paying members in the previous 30 days.
In the Trial members and conversion section, you can see how many trial members converted to paying members.
Ideally, you'll keep your conversion rates steady or even increase them — that's how you grow your revenue.
There are several ways to turn subscribers into members. Here are a couple of quick ideas:
The simplest, most efficient method is to always mention your membership programme — at the beginning and end of every newsletter, and regularly on social media. Every now and then, dedicate an extra newsletter to it, too.
Shortly before a trial period ends, send a personal message to your guest and trial members inviting them to keep supporting your project.
Billing cycle
If you offer monthly and annual plans, they appear on your Analytics page in the Billing cycle section as a pie chart. It shows the percentage split of monthly and annual memberships across all your memberships.
You can choose to display this by number of members or by sales volume.
Newsletter subscribers
This graph breaks down your newsletter audience over time: how many subscribers you gained, how many unsubscribed, and whether — and how many — of those subscribers went on to become paying members.
Still need help? If your numbers don't look right or you're not sure how to read them, email us at support@steadyhq.com and we'll help you make sense of them.
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