Welcome emails are a powerful tool for building long-lasting relationships with your members.

Your welcome email could:

  • ask them why they supported you,

  • show them where to find exclusive content, or

  • simply showcase your best work.

Make the most of the chance to say hello and, before long, you’ll be surrounded by a happy crowd of engaged, committed members.

What is Zapier and how do I use it for my welcome email?

Zapier lets you connect Steady to 1,000+ other web services, so you can automate parts of your business and get back to focusing on creating great content.

If you haven’t used Zapier before, here’s how to connect Zapier to your Steady account.

Once you’re signed up with Zapier, take a look around Zapier’s library and check out all the integrations it has to offer.

If you’d like to set up automated welcome emails, search for your email client: Zapier connects with Gmail, for example, as well as its own service, Email by Zapier.

Then you can simply follow Zapier’s very helpful prompts to connect the mail service to your Zapier account and prepare your welcome email.

3 tips for a great membership welcome email

  1. Welcome emails work best when they come from a human – so don’t be afraid to introduce yourself.

  2. This is your first opportunity to build a personal connection with your newest members, so don’t waste it. Open the conversation by asking a question, and encouraging them to hit “reply” and get talking. Leave a little time in your schedule to respond to members’ emails on a regular basis.

  3. Don’t miss the business opportunity: some of your new members might be on a free 30-day trial, so this is your chance to convince them to stay on board. A welcome email is the perfect opportunity to send them a showcase of your best content. If you use the Steady Paywall, you might like to use this opportunity to direct them to the best content they’ve been missing out on – make it as easy as possible for your new members to want to stay with you.

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