As a publisher, you can offer benefits as a thank-you to your members. These benefits are part of your plans and help motivate your community to support you.
There are so many different things you can offer. Some publishers are able to collect members without having to offer any benefits. Others offer their members a little thank-you in return, like a personal shout-out in a podcast. Other publishers want to be a little more exclusive, asking visitors to become members in order to access their content.
Publisher strategies – what will work best for your publication?
Which strategy you pursue depends entirely on what will suit your publication best.
A good place to start is by asking yourself what you can realistically achieve. Does exclusive content make sense for your publication? How much dialogue are you prepared to have with your members? Should they be able to have a say in the content you produce?
On the other hand, you need to think about your members and their likely motivations. Are they people who would become members in order to gain access to exclusive content? Or might they support you even without any concrete benefits, simply because they want your publication to continue?
Once you've got these questions answered, you can match your publication with one – or more – of the following strategies:
Steady Features used
Example Steady Publishers
Exclusive content behind paywall, exclusive podcast episodes, exclusive newsletters, Access to archived articles
Get exclusive content before everyone else gets it
Hard paywall, removed 2 weeks after publishing article
Empowering the publisher / Continuity of service
allow publisher to continue their work / support an important cause
Comment / Vote
Participation/Comment feature, having a say in content direction
Access to exclusive Slack channel, Facebook group or other exclusive platforms
Remove Ads or remove Soft Paywall
No ads on website, ad-free podcast feed
Have your name/logo mentioned
Postcards, books, or print magazine
Invitations / Events
invitation to exclusive events or free event tickets
Mentioning of Benefactors
Name mentioned in article
General information for benefits
The benefits should not be based on your goals, but on how you want to engage your members and what you can realistically achieve.
You shouldn’t offer physical items, but focus on digital benefits, like early or exclusive access to content, an exclusive hangout or something similar. (Small physical gifts like postcards or printed versions of what you offer digitally are fine).
Competitions and lotteries are not permitted as benefits.