When setting your plan prices, it's completely up to you. There is a minimum, but you’re free to decide how you would like to arrange your prices.

If you’re looking for some guidance, we’ve put together some recommendations and hints that have worked well for Steady publishers so far.

1 plan: Keeps things simple. This ensures the quickest possible setup.

3 plans: This way your potential members have a choice and can decide on the price they are able to pay.

We recommend keeping your benefit offerings as simple as possible. This ensures that you do not create any unnecessary work for yourself.

In our experience, you do not need to offer any additional benefits to attract paying members.

2. Think about your publication and your community

The prices ultimately depend on your publication and your audience.

Ask yourself:

If you’re not sure of the answers, poll your community on Instagram or in your newsletter.

The price you charge for your plans is the gross price, which means that VAT, transaction fees and Steady’s 10% commission will be deducted, and you will receive the rest. That’s why you don’t want to set the price too low.

Remember: You can easily add plans with lower prices later if you have the impression that your prices are too high.

We also recommend raising the price of your plans every two years. In our experience, members will be willing to continue supporting you at a higher rate after you have established trust that you deliver your membership promises. This will also help account for inflation.

Depending on which currency you have set for your project, different minimum prices apply:

Of course, the prices you set will depend on your individual publication. However, if you need guidance, the following table will help you. In our experience, these 3 prices (monthly) work successfully as plan options.

When you are only offering one plan, it's best to choose a price somewhere in the middle. Then you should use the middle column of the table above as a guide.

In addition to monthly plans, you can also offer your members annual plans. Annual plans can include a discount compared to the price of twelve monthly plans – but they don’t have to. When you set up an annual plan, you will also be asked to enter a monthly price. This lets potential members see what they save by choosing the annual plan over a monthly one – which can motivate them to support you even more long-term! You can read more about the benefits of annual memberships in the article “Make the most of annual memberships”.

Steady allows media makers to set subscription packages priced above €50, providing flexibility for premium memberships. If you wish to create such a package (e.g., €65/month), contact Steady support to request activation. Once enabled, configure the desired price in your subscription settings to offer tailored premium content for your audience.

In addition to monthly plans, you may also choose to offer your members annual plans. Annual plans can include a discount over the price of 12 monthly payments, but this is not obligatory.

You can calculate annual membership prices by multiplying the monthly price by 12 and optionally applying discounts for upfront annual payments. For example:

You will be prompted to choose a monthly price for your annual plan. This means that your potential members will be able to see the savings on purchasing an annual plan over a monthly, encouraging them to commit to you longer!

👀 Read more: The added benefits of annual plans